Virgin America has announced the launch of the Red™ in-flight entertainment platform.

The new Red system provides some of the largest, personal television screens on domestic flights.

The entertainment on those individual touch screens includes: Over 700 hours of media content,  award-winning interactive features,  24 television channels, 35 on-demand films, a 3,000 MP3 library (with which travelers can create their own play list),  kid’s channels (with parental controls), videogames, interactive Google Maps, and a seat-to-seat text/chat technology.

In addition, Virgin is expanding the range of nationally televised sporting events and offering a diverse selection of films, from blockbuster to foreign language.

And, in line with its progressive reputation, Virgin recently teamed up with independent content provider, SHFT.

SHFT, a multi-media company founded by actor-filmmaker Adrian Grenier and film producer Peter Glatzer, sets out to share stories about how people use multi-media, art and culture, to present a means of environmentally sustainable living.

“Peter and I are thrilled to have SHFT content featured on Virgin America. It’s not only the coolest way to fly, but it’s a responsible company in a sector where that’s a rarity – it’s a perfect fit for us,” said Adrian Grenier.

If Virgin has a goal of reinventing domestic travel, then having “the largest media library in the skies” will certainly lend itself to “becom[ing] the airline of choice for entertainment and sports fans,” said David Cush, President and CEO of Virgin America.

Source: The Sacramento Bee