Switzerland Earns Top Nod as Most Competitive Country in Travel and Tourism CheapOair Staff March 10, 2011 general Switzerland Beats 139 Countries Switzerland came out on the top of a global survey on the most competitive countries in travel and tourism conducted by the World Economic Forum. The survey considers such elements as health and safety, infrastructure, prices, culture and environmental protection. There was a total of a 139 countries in the World Economic Forum competition. The U.S. finished six in the end, but was number one for natural resources, and a dismal 105 for environmental sustainability. The top 10: 1. Switzerland 2. Germany 3. France 4. Austria 5. Sweden 6. United States 7. United Kingdom 8. Spain 9. Canada 10. Singapore Source: USA Today