Marriott International announced plans Thursday to yank adult movies from rooms at newly built properties and from all hotels by 2013.

USA Today broke the news about the naughty videos being phased out after LodgeNet, the provider of movies to Marriott, announced it was going to be dropping adult content from a major hotel chain. Marriott then revealed they were in fact the major hotel chain doing so. LodgeNet's other client is Hilton.

"It is our practice to keep adult content out of the reach of children
and unavailable to any adult who chooses not to view it," Marriott
said. "We have strong controls in place that allow guests to block
these materials."

The hotel chain believes changes in technology has also changed the way in which people use in-room entertainment. Marriott plans to install new features for in-room entertainment with newly built hotels and later with existing properties. Marriott added, "As we transition to this new platform, adult content will be off the
menu for virtually all of our newly built hotels. Over the next few
years, this will be the policy across our system."