JetBlue Airways debuted a new ad campaign this week with the tag-line – "You Above All."

So what exactly does "You Above All" mean exactly? Apparently it is JetBlue's "commitment to putting people first that was founded on the company's original and ongoing mission to bring humanity back to air travel," the low-cost carrier said in a press release.

JetBlue hired Mullen ad agency earlier this year, who is replacing the old ad campaign of "Happy Jetting" with "You Above All." Here are two of their current ads. Tell us what you think of them by leaving a comment below.