American Airlines to Introduce ‘In-Flight Happy Hour’ CheapOair Staff November 18, 2010 general AA to offer in-flight happy hour American Airlines is bringing the "booze cruise" idea up in the air with their latest venture called the "5@5 Happy Hour." Starting December 1, select AA flights will offer cocktails beer and wine for just $5 on domestic, Canada, Caribbean and Mexico flights that are set to depart between 5:00pm and 5:59pm. The $5 price means $1 less on beer and $2 less on liquor and wine. "As we wrap up the year, we want to show our customers that we appreciate their business. Offering an in-flight happy hour is our small way of saying thank you," Rob Friedman, AA's Vice President – Marketing, says in a press release. "We know travelers have many options for air travel and the 5@5 happy hour enhances the travel experience for our customers while adding an element of fun onboard during the holiday travel season."