Charming European Toy Stores to Visit for the Holidays Chris Caggiano December 1, 2023 Europe, Family Travel, Holiday Travel When the holiday season approaches, it’s nice to immerse yourself in some old-fashioned holiday cheer. And what could be cheerier than a toy store? Even better, and old-fashioned European toy store, brimming with color and teeming with timeless reminders of a simpler time with simpler joys. These charming shops, nestled in bustling cities and quaint towns, are more than just retail spaces; they’re portals to a bygone era, inviting visitors of all ages to indulge in the magic and wonder of traditional toys. And there’s no better time to explore these enchanting stores than in the weeks leading up to the winter holidays. Each store, from the historic streets of London to the artistic lanes of Paris, offers a distinctive experience that connects the past with the present. These delightful stores are not just about shopping; they’re about creating lasting memories and experiencing the joy and nostalgia of childhood anew. Whether you’re a toy enthusiast, a collector, or simply seeking a delightful journey with your family, these old-fashioned toy stores in Europe are perfect destinations. Hamleys — London, United Kingdom Hamleys Toys by Márcio Cabral de Moura licensed under CC BY-NC-ND 2.0 DEED Founded in 1760, Hamleys in London has evolved from a small toy shop to a world-renowned toy emporium on London’s famed Regent Street. The store’s history is as rich as the array of toys it houses, having delighted generations of children and adults alike. Each floor presents a distinct realm of discovery. The ground floor buzzes with life, showcasing the latest trends in toys and games, while upper levels are dedicated to timeless classics and interactive play areas. The store’s vibrant atmosphere is complemented by its whimsical décor, with bright colors and playful motifs leading visitors on a joyful journey through the world of toys. This isn’t just a place to buy toys; it’s an adventure into the heart of childhood wonder, a vivid reminder of the joys of play. Serneels – Brussels, Belgium Serneels is a beloved toy shop in Brussels, Belgium, founded in 1959 by Edmond Serneels and his wife. Located ideally at Place Stéphanie, Serneels is a celebrated institution amidst some of Brussels’ most distinguished labels. The store welcomes visitors into a playful and enchanting world, filled with classic toys that evoke nostalgia and joy. The interior is a dreamland of teddy bears, dolls, miniature trains, rocking horses, and soldier figurines, all designed to inspire and delight both young and old. As toy specialists for three generations, Serneels has maintained a commitment to quality toys and personalized service, making it a standout destination for toy enthusiasts. Moreover, Serneels has a deep-rooted passion for wooden toys, a legacy from its founder. The store emphasizes sustainable toys made in Europe, prioritizing noble materials like wood, reflecting a dedication to quality and environmental responsibility. Les Jouets En Bois – Paris, France Les Jouets En Bois, a captivating toy store in Paris, France, specializes in traditional wooden toys. Its selection embodies the timeless charm and enduring quality of craftsmanship. Located in the bustling city, this store stands out as a haven for those seeking a touch of nostalgia and artisanal beauty in their toys. The interior of Les Jouets En Bois is a delightful sight, with wooden shelves lined with an array of handcrafted toys. Each piece, from intricate puzzles to classic wooden cars, showcases the natural beauty of wood and the skill of the artisans. This store offers an escape from the digital age, encouraging imagination and creativity in both children and adults. The warm, inviting atmosphere of Les Jouets En Bois, accentuated by the rich, earthy tones of wood, creates a serene shopping experience. De Kleine Eland — Amsterdam, Netherlands De Kleine Eland, nestled in the picturesque Jordaan neighborhood of Amsterdam, is a quintessential toy store that echoes the charm and history of its surroundings. This store, rich in character, is known for its eclectic and extensive range of toys. It creates a wonderland atmosphere, with wooden ride-on toys dangling from the ceiling and an array of miniatures for dollhouses, dress-up clothes, and wooden toys for babies. Adding to its allure is a captivating railway set at the back, inviting children to play while parents browse. De Kleine Eland is more than just a toy store; it’s a nostalgic journey into the world of imaginative play, offering something special for every child and those young at heart. The store’s charm and diverse selection make it a beloved destination for both locals and tourists seeking a slice of Amsterdam’s playful spirit. Spielwarenmesse Nürnberg – Nuremberg, Germany Spielwarenmesse in Nuremberg, Germany, is not just a toy store but an iconic event in the world of toys. Known as the “City of Toys,” Nuremberg hosts this annual toy fair, which is a pivotal gathering for toy enthusiasts, manufacturers, and collectors from around the globe. The fair showcases a diverse range of toys, from the latest innovations to classic favorites, making it a vibrant hub for the toy industry. The Spielwarenmesse is an expansive exhibition, where visitors can explore the latest trends in toys and games. Each year, the fair transforms into a playground of imagination, featuring everything from high-tech electronic toys to traditional handcrafted items. This event is a celebration of the global toy community. Here, professionals and hobbyists alike can network, share ideas, and discover the future of play. The atmosphere is electric, buzzing with excitement and the spirit of innovation. Nuremberg, with its rich history and cultural significance, provides the perfect backdrop for this annual celebration. The city itself is steeped in a tradition of toy making, adding a layer of historical depth to the event. Spielwarenmesse is not just a visit; it’s an experience that encapsulates the dynamic and ever-evolving world of toys. Juguetrónica – Madrid, Spain Juguetrónica in Madrid, Spain, stands out as a modern-day wonderland for toys, blending traditional play with the latest technological advancements. This store is a haven for those fascinated by the intersection of education and technology in toys. It’s a place where robotic kits and educational games take center stage, capturing the imagination of children and adults alike. Upon entering Juguetrónica, visitors are greeted by an array of cutting-edge toys. The store is a showcase for the latest in robotic technology and STEM (Science, Technology, Engineering, and Mathematics) learning tools. Interactive displays allow customers to engage with the toys, from drones zipping overhead to robots that teach coding in a fun, accessible way. The store’s layout and design reflect its futuristic ethos, with sleek, modern fixtures and interactive screens throughout. It’s a space that feels like stepping into the future of play, where each toy offers both entertainment and educational value. FAQs: Q: What are the typical opening hours for these toy stores? A: Opening hours vary, but most stores open around 10:00 AM and close between 6:00 and 8:00 PM. It’s best to check the specific store’s website for accurate timings, as they may change for holidays or special events. Q: Are there language barriers for non-native speakers visiting these stores? A: In major cities like London, Brussels, Paris, Amsterdam, Nuremberg, and Madrid, staff at these prominent stores often speak English. However, knowing basic phrases in the local language can enhance your shopping experience. Q: Do these stores offer online shopping options? A: Many of these stores have online shopping options, allowing you to purchase their unique toys from anywhere. However, the range available online may differ from what’s in-store. Q: Are there special events or activities for children at these stores? A: Some stores, like Hamleys in London, regularly host events, demonstrations, and interactive activities for children. It’s advisable to check their websites or contact them directly for the latest event schedules. Q: Can visitors find exclusive or limited-edition toys at these stores? A: Yes, these stores often have exclusive or limited-edition toys that are hard to find elsewhere, making them great spots for unique gifts. Q: Is there a facility for international shipping in these stores? A: Many of these stores offer international shipping, but it’s best to inquire in-store or check their website for shipping policies and rates. Q: Are gift-wrapping services available at these toy stores? A: Most of these stores offer gift-wrapping services, often with a range of beautiful and festive options to make your purchase ready for gifting. Do you have a favorite European toy store to add to our list? Tell us about it in the comments below!
