The W Hotel will introduce new designs during Fashion Week

The W Hotel brand is stretching its fashion offerings; the boutique chain has hired 15 designers to create its third Global Glam winter-resort collection, which will be presented at New York Fashion Week at Lincoln Center next month and will be open to travelers and shoppers at W Hotels the Store locales and on the web in October.

Behnaz, Sarafpour, Lulu Frost, Christys of London, Kara Ross and Saga Furs, the designers – were said to have gotten their concepts from new or coming W Hotels.

They were provided with swatches and other materials from the interior designers and architects whom created the W London, Leicester Square; W St. Petersburg; and W Retreat & Spa, Vieques, among others.

Source: New York Times